Climate Eco Circle - Guy Gladstone
We teamed up with Guy Gladstone and the Climate Eco Listening Circle to promote their events in Lewes, Seaford and Eastbourne. Our support included launching their social media presence across Facebook, Instagram and Eventbrite, establishing their brand identity and managing their weekly posting schedule.
Our assets designs were focused on local climate related news events that would connect the global climate crisis to a local tangible incident or impact. For example, we included the wildfires in East Sussex, the Lewes train derailment and approaching El Nino. We incorporated the design of the UK’s emergency text messaging system which Andy Burnham used to prohibit the use of disposable barbecues, to communicate compelling storytelling and key motivating questions.
Over the course of three months we saw the growth in reach and engagement across all three channels. For each event, we joined location specific Facebook groups to promote the Circle at each location on a regular schedule.