Nigel Farage and Reform UK thrive on slogans like “take back control” and “stop the boats”, but what happens when political language drifts too far from everyday life? Drawing on Wittgenstein’s idea of “language on holiday”, this piece explores how words can become untethered from lived practices, turning into powerful but empty incantations. The challenge, it argues, is to bring these words back home, rooting “control”, “freedom” and “nation” in the messy realities of work, community and shared life.

We explore media's diversity and strategies for effective communication and marketing. From TV to digital platforms, we evaluate each for maximum impact. Discover the 4Cs framework for comparing media's influence on purchasing behaviour and learn how to craft a strategic multi-channel marketing plan.

Explore SMART objectives in integrated campaigns. Learn from frameworks like Fill's MCPF and SOSTAC for precision and measurable success. Get insights on crafting messages, selecting channels, and evaluating campaigns.