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Politics, Language, Communications Kceniya Holmes Politics, Language, Communications Kceniya Holmes

Farage, Reform and Language on Holiday

Nigel Farage and Reform UK thrive on slogans like “take back control” and “stop the boats”, but what happens when political language drifts too far from everyday life? Drawing on Wittgenstein’s idea of “language on holiday”, this piece explores how words can become untethered from lived practices, turning into powerful but empty incantations. The challenge, it argues, is to bring these words back home, rooting “control”, “freedom” and “nation” in the messy realities of work, community and shared life.

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