Enjoyment is a political force organisations must decode. Culture wars go beyond values and narratives – they’re about the addictive thrill of outrage, resentment and transgression. When teams revel in moral righteousness or polarising conflict, you’re facing jouissance: a painful pleasure binding people to ideologies and in-group cultures. To navigate today’s cultural sphere, we need to grasp this libidinal economy.

This blog uses Stuart Hall’s idea of “The Great Moving Right Show” to help leaders and organisations see the landscape they are actually operating in, not the one they assume they’re in. It shows why many progressive campaigns struggle to gain traction—not because their aims are wrong, but because they don’t yet work at the level of deep common sense that Hall describes. We offer a way to rethink strategy: from short‑term visibility to long‑term shifts in narrative, alliances and organisational practice, and from reacting to the Right’s agenda to designing “flank‑turning” strategies that open up different horizons of possibility.

If we want social justice, changing laws and attitudes is not enough; we have to change the cultural “toolkits” that make injustice feel normal and deserved. Drawing on Sally Haslanger’s account of ideology as culture gone wrong, this blog explores how social movements are essential culture‑makers: they surface hidden harms, create new meanings and identities, and offer alternative practices that can reconfigure what counts as possible and valuable. For organisations serious about transformation, the question is not just “What policies do we need?” but “What cultural tools are we reinforcing—and which new ones are we helping to build?”